Cadence Bank and Bell County Expo Center Announce New Naming Rights for the Event Center in Central Texas The Expo Center in Belton, Texas to be renamed Cadence Bank Center
BELTON, Texas, June 27, 2023 – Cadence Bank (NYSE: CADE) and the Bell County Expo announced Cadence Bank as the new name-in-title sponsor of the arena and Expo Center located in Belton, Texas. The Bell County Commissioners Court approved the 10-year naming contract on May 8, 2023. The transition to the new name of Cadence Bank Center will take place later this summer, complete with changes to the facility, ribbon cutting and special events.
This sponsorship exemplifies Cadence's commitment to community development, economic growth and fostering unforgettable experiences at the expo center for residents and visitors alike.
"This collaboration is about more than just a name; it is a celebration of the community's collective achievements and aspirations. As a trusted institution rooted in this community, we are thrilled to be an integral part of this transformative endeavor,” said Dan Rollins, chairman and CEO at Cadence Bank. “We look forward to working hand in hand with the county and its residents, forging a legacy of exceptional experiences that will resonate for generations to come."
The Bell County Expo Center is a public venue in Central Texas, with several facilities including an 8,000 seat arena. The center opened in 1987 and hosts a wide variety of events, including fairs and carnivals, rodeos, concerts, local high school graduations, banquets, livestock shows, and various conventions.
“Venue sponsorships are a big part of how we generate revenue. Naming rights are always a huge achievement in our industry. The fact that a corporation of Cadence Bank’s stature would want to put their name on our arena because of the exposure we bring is a compliment to our success,” said Tim Stephens, Executive Director of the Bell County Expo Center. “We are delighted to have this new sponsorship with Cadence Bank and look forward to working with their team in the transition and moving forward into the future. This will be a win-win for both parties and we will proudly wear the name of Cadence Bank Center as we continue to bring events to Bell County that enhance the quality of life and economic impact in the area.”
The naming rights agreement symbolizes a profound investment in the county's economic vitality between Cadence Bank and the Expo Center. The commitment to innovation will ensure that these venues remain at the forefront of the industry, attracting premier events and driving tourism, business and local pride.
About Cadence Bank
Cadence Bank (NYSE: CADE) is a leading regional banking franchise with more than $50 billion in assets and over 350 branch locations across the South and Texas. Cadence provides consumers, businesses and corporations with a full range of innovative banking and financial solutions. Services and products include consumer banking, consumer loans, mortgages, home equity lines and loans, credit cards, commercial and business banking, treasury management, specialized lending, asset-based lending, commercial real estate, equipment financing, correspondent banking, SBA lending, foreign exchange, wealth management, investment and trust services, financial planning, retirement plan management, and personal and business insurance. Cadence is committed to a culture of respect, diversity and inclusion in both its workplace and communities. Cadence Bank, Member FDIC. Equal Housing Lender.