Everlasting Love: Sustaining a Culture of Love

Cadence Bank Podcast: In Good Companies

Last week, Mohammad Anwar and Chris Pitre introduced us to the concept of “Love as a Business Strategy” and showed how beneficial it is to leaders. But leaders aren’t the only ones in a business. So, what does a culture of love bring to employees? The answer: a lot! They have just as much to gain from a culture of love as leaders do. Love as a business strategy empowers teams and makes them more efficient.

While leaders are essential in implementing a culture of love, employees are key in sustaining one. So how do you make that happen? Well, it starts with hiring the right people–and they may not be who you expect. Once they’re in the door, you establish connections and make them feel secure–because when people feel safe they can be honest. “Honesty over Harmony” is one of the foundational tenets of Love as a Business Strategy. Honest communication cuts down on time; honest criticism leads to better products; and honest feedback opens the door to accountability.

On this episode, you’ll hear all about how Mohammad and Chris encourage these behaviors and build them into their business; small changes that can make a culture of love much easier to maintain. So join us, as we explore the labor of love.

Read the full show transcript.

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Meet the Host

Patrick Pacheco Patrick Pacheco, Executive Vice President, President of Cadence Asset Management & Trust, has more than 25 years’ experience in wealth management, in addition to the designing and implementation of tax and related planning strategies.

Pacheco’s background includes years of legal practice and multiple degrees, including an LLM* Taxation from University of Houston, a JD from Southern Methodist University, and both an MBA and BS in Economics from University of Texas at Arlington.

He is also board certified in Estate Planning and Probate law by the Texas Board of Legal Specialization.


Meet the Speaker

Chris Pitre, Vice President at Culture+ and SoftwayChris Pitre is Vice President at Culture+ and Softway, co-creator and facilitator of Seneca Leaders, co-host of Love As A Business Strategy podcast, and WSJ Best Selling Author of 'Love as a Business Strategy,' He manages the company culture and works to ensure that all projects, interactions, and deliverables reflect the company’s human-first approach.

Chris is a student of the world and enjoys anthropology, history, travel, and culinary experiences. His interests in global cultures naturally led him to travel around the world co-leading change management and leadership through Seneca, Softway’s workplace culture program.

Prior to his role at Culture+ and Softway, Chris managed global business development for the creative and automation practice within Astadia, an IT service management company. There, his clients were in the

telecommunications, technology, and healthcare industries. He has experience in digital and social media, marketing, and communications.

Chris is a native Houstonian who loves everything Beyoncé. He has a B.A. in Business Administration from The George Washington University in Washington, D.C.


Mohammad, President and CEO of Softway and Culture+Mohammad is the President and CEO of Softway and Culture+, co-host of Love As A Business Strategy podcast, WSJ Best Selling Author of 'Love as a Business Strategy: Resilience, Belonging and Success,' speaker, and a member of Forbes Business Council. He started Softway as a technology services company with his family at the age of 20 while pursuing his B.S. in Computer Science with a minor in Mathematics at the University of Houston.

He is celebrated for creating and sustaining a humanity-centered culture at Softway based on the philosophy that love is a business strategy. However, there was a time when the company culture at Softway was so toxic that it almost caused the enterprise to fold.

He took full responsibility for the problems at Softway and knew that, as the leader, he needed to change for the company to survive. After deep introspection, he eventually turned the company around. From this experience, he also created a sister company of Softway, Culture+, and co-authored a WSJ bestselling book, Love as a Business Strategy.

When Softway began in 2003, it was a small company that created websites for merchants in Houston. Since then, it has grown to a Business-to-Employee solutions company that focuses on bringing technology solutions to others by building high performing teams to build solutions that speak to the human needs of your workforce - and business performance that speaks for itself.

In 2021, he formed Culture+ as a standalone organization fully dedicated to our mission: bring humanity back to the workplace. Culture+ provides Culture-as-a-Service to transform behaviors of employees and leaders - creating high-performing teams capable of achieving any business outcome.





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