Leadership, with Super Bowl Champion Keith Jackson
Leaders decide goals and dictate strategy. Perhaps most importantly, they set culture. But the workforce is changing and leadership must evolve with it. So what makes a good leader in this current environment? How do you engage and inspire your workforce? And what can you do to improve, so you can build your business and career?
To help us, we turned to one of the greatest leaders we know: Keith Jackson. Keith has an illustrious football journey – he played tight end at the University of Oklahoma and went on to star in the NFL with the Eagles, Dolphins and the Green Bay Packers. Over the course of his career, he was Rookie of the Year, a 5-time Pro Bowler and Super Bowl champion. But his experience goes far beyond the football field. Keith is on the board of Cadence Bank and he’s also the president of the youth non-profit P.A.R.K. (Positive Atmosphere Reaches Kids), which he founded in 1993. He knows a thing or two about leadership.
Throughout his career, Keith played for some of the greatest coaches the game has ever seen: legends like Barry Switzer, Buddy Ryan, Don Shula and Mike Holmgren. So in this episode, we’re going to break down what Keith learned from each of these leaders, and how their teachings apply to business today. Join us, as we tackle leadership with a legend.
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Meet the Host
Patrick Pacheco, Executive Vice President, Trust Executive, has more than 25 years’ experience in wealth management, in addition to the designing and implementation of tax and related planning strategies.
Pacheco’s background includes years of legal practice and multiple degrees, including an LLM* Taxation from University of Houston, a JD from Southern Methodist University, and both an MBA and BS in Economics from University of Texas at Arlington.
He is also board certified in Estate Planning and Probate law by the Texas Board of Legal Specialization.
Meet the Speaker
Keith Jackson was born April 19, 1965 in Little Rock, Arkansas. He began playing football at the age of 9 with the Sunset Tigers in his hometown. His love of the game continued throughout junior high school on into high school at Little Rock, Parkview, where he was a Parade All-American and a three-sport letterman. While in high school, Keith played the cello in the orchestra.
Upon graduating from Parkview, Keith attended the University of Oklahoma (1984-1987) on a football scholarship as a tight end. During his college career, he assisted the Sooners to a 42-5-1 record and a national championship in 1985. Also, Keith was selected three times to the All Big Eight team and named two-time Athletic All-American. Keith graduated with academic honors with a BA in Communications in 3 ½ years.
In 1988, the Philadelphia Eagles selected Keith as the thirteenth pick of the first round in the National Football League draft. During his first season in the NFL, he was the NFC Offensive Rookie of the Year and the only first-year player to be selected by the NFL for the Pro Bowl. In his nine seasons (1988 – 1996) with the Philadelphia Eagles, the Miami Dolphins, and Green Bay Packers, Keith was selected to the Pro Bowl 6 times and 3-time All-Pro. In his final season, Keith assisted the Packers to a 16-3 record and a win in Super Bowl XXXI. Keith finished his career with 441 receptions for 5,283 yards and 49 touchdowns.
In 1992, Keith’s vision of helping at-risk youth became a reality with the incorporation of P.A.R.K. (Positive Atmosphere Reaches Kids). P.A.R.K. became a non-profit organization under his leadership as President of the P.A.R.K. Inc. Board.
After retiring from the NFL in 1997, Keith Jackson combined his college degree in communications and his professional playing experience to become a broadcast analyst with TNT, the Oklahoma Sooner football radio network, Fox Sports Network and the Arkansas Razorback Sports Network, and IMG Network as a color analyst.
Some of Keith’s accolades and awards are: the Jaycee's "Outstanding Young Arkansan Award" – 1994, Arkansas torch bearer for the Summer Olympics – 1996, Community Service Award – 1997, Arkansas Black Hall of Fame – 1997, , College Football Hall of Fame – 2001, KARK Channel 4 Boys Club "Man of the Year," Honorary Doctor of Humanities degree - Ouachita Baptist University – 2004, Power Play Magazine 2004 "Power Player of the Year," NCCJ Humanitarian Award – 2005, I.A.B.C. Communicator of the Year – 2005, Honorary Doctor of Humane Letters - Lyon College – 2007, Mayor's Town Spirit Award, NFL top 85 players, NCAA Class of 2013 Silver Anniversary Award, the Little Rock Rotary 2015 Business and Professional Leader Award, One Rock Legends Hall of Famer – 2020, ESPN All-Time All-American Team, 150 Top College Players of All Time, and Athlon Top 50 Players.
Keith is a part of the Cadence, Inc. & Cadence Bank board, Baptist Health Foundation board, and Dun and Bradstreet board where he serves as a Director on each board. He serves as a trustee on the University of Oklahoma Foundation board.
Keith is a family man of Christian values and shares that with his wife, Melanie and sons Keith Jr., Kenyon and Koilan.
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