When disaster strikes, the Cadence Bank team doesn’t hesitate—they act.

That was especially true on April 2, 2025, when a violent EF3 tornado tore through Selmer, Tenn., leaving behind a path of destruction. Entire neighborhoods were leveled, businesses reduced to rubble and floodwaters added to the devastation, cutting off power and displacing families across the region.

In the face of this tragedy, one thing became immediately clear: the community needed help, and the Cadence team was ready to deliver.

“It wasn’t about business,” said Northeast Regional President Bill Buckley. “It was about being a servant to the community. Our customers, our friends, our neighbors–they were hurting. We knew we had to do something.”

And they did. Quickly mobilizing, the team organized a two-day cookout effort, preparing and distributing nearly 500 meals to storm victims, first responders and families in need. With support from teammates across the region, including volunteers from Humboldt, Jackson, Milan and Dyersburg, the effort became a testament to the power of compassion and collaboration.

Some meals were served at the branch, where people gathered not just for food but for comfort and connection. Others were hand-delivered, bringing a bit of relief directly to those still reeling in the aftermath.

"We’re no strangers to severe weather across our footprint. From tornadoes to floods to hurricanes, we’ve seen it all. But I’m always amazed by how quickly our team comes together. Because these aren’t just customers, they’re our community. And we’ll always be here for them."

Dan Rollins, Cadence Bank Chairman and CEO

Selmer responded with gratitude and resilience. Customers and neighbors came out to share their stories. Among them, Selmer resident and Cadence Bank customer Matthew Vandevander, who survived the storm by sheltering in his bathtub. When the storm passed, he found himself outside, carried by the winds into the woods behind his home. His story, like so many others, was one of survival, strength and an unwavering spirit.

“Even through all the loss and chaos, he remained positive,” Cadence Bank Community Bank President Aida Lovelace said. “That kind of hope keeps us going.”

As recovery in Selmer continues, the Cadence team remains committed to walking alongside the community every step of the way. Whether it’s delivering meals, offering financial relief or simply lending a listening ear, the team continues to show what it means to lead with heart.

Because at Cadence, supporting the community isn’t just something we do — it’s who we are.

If you are interested in supporting the storm victims of Selmer, the Community Foundation of West Tennessee has activated its Disaster Relief Fund to support residents and areas affected by the storms. Community Foundation leadership will work with local governments and community agencies to aid those impacted.