Under the Influence: Learning Marketing Strategy from Pop Culture
If you've been listening to In Good Companies for a while, you know that sometimes we like to shake things up. In this episode, we bring back a special guest, Dr Marcus Collins.
Remember Marcus? He is a culture expert, marketing professor and author of the best-selling book “For the Culture”. He joined us in a previous episode to talk about the power of culture in building business strategy. If you haven’t listened to it yet, you should check it out!
Marcus is an inspiring speaker, and he had a depth of knowledge to share on culture. So today, he is back in for more. In this bonus episode, Marcus pulls back the curtain on influential strategies we can find in pop culture, every day!
Marcus looks back on his background in the music industry and shares what he has learned from influential personalities like Beyoncé, or Taylor Swift. Together, we dive further into the makeup of fandoms, to understand the power of community-building.
So once more, join Patrick and Marcus in conversation, and remember: we are all influential!
Meet the Host
Patrick Pacheco, Executive Vice President, President of Cadence Asset Management & Trust, has more than 25 years’ experience in wealth management, in addition to the designing and implementation of tax and related planning strategies.
Pacheco’s background includes years of legal practice and multiple degrees, including an LLM* Taxation from University of Houston, a JD from Southern Methodist University, and both an MBA and BS in Economics from University of Texas at Arlington.
He is also board certified in Estate Planning and Probate law by the Texas Board of Legal Specialization.
Meet the Speaker
Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.
Collins is a recipient of Advertising Age's 40 Under 40 award and an inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future.
His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.
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