A peek inside our new brand

As we approach the launch of our new brand this summer, we’d like to let you know a bit more about what’s behind the scenes at the new Cadence Bank.

For many, a brand is what you see and hear. A logo, a tagline, a jingle, a colorful sign or product label.

But a brand is more than that. It’s a promise made and a promise kept.

This is our promise to you: Cadence Bank helps people, companies and communities prosper.

Our brand is a touchstone for all you experience, whether you visit us in a branch, do your banking online, or speak with one of our teammates. That experience springs from the values we live by every day:

  • Value relationships – Listening, being actively engaged, getting to know people and being present for them.
  • Put customers at the center of our business – Delivering service at the highest level and showing in every interaction that we value you.
  • Do right by others – Trusting ourselves to know what’s right, because we know that the success of others is the truest measure of our own.
  • Embrace inclusivity – Ensuring that people feel heard and appreciated, and being open to diverse opinions and perspectives.
  • Create a great place to work – Supporting each other day–to–day, empowering our teammates to be the best they can be… so that together we can serve you better.