Fresh Insights

Information created to address your business’s top challenges and concerns. To spark transformative thinking and problem solving.

Jul
23
2015
How to value your business when selling.
As we discussed in a recent article, the ultimate goal of many closely held business owners is to exit the company by selling to an acquirer at the highest possible price. Owners may then use the proceeds from the sale to fund their retirement or perhaps launch another business. Maximizing the sale price of your business requires years of planning and preparation. “Potential buyers will be looking for certain characteristics in your business that will increase their potential return on investment,” notes Cadence Bank Senior Vice President and Business Banker Andrew Smith. This post details these characteristics that are referred to in the M&A world as business value drivers.
Jul
22
2015
Boosting company cash flow through better cash management
“Cash is king!” the old business axiom goes. And it’s true: Without cash flow, it won’t be long before a company goes out of business. This is true even for profitable companies — because “profits” only exist on paper until cash is actually collected and deposited into the bank account. This post includes 10 useful tips that can help you boost your company’s cash flow.
Jul
15
2015
Measuring a return on investment in social media marketing
Social media marketing is hot, with many businesses scrambling to incorporate social into their overall marketing mix. In the process, they are dealing with at least one big challenge: figuring out how to gauge a return on investment (ROI) for social media marketing initiatives. This posts details the steps you can take to gauge the ROI of your social media marketing campaign.
Jul
14
2015
Phishing scams target employees to share sensitive corporate information.
If you receive email — and who doesn’t? — then you have most certainly been the target of a phishing scam. Phishing is the name that was given to email scams in which cyberthieves send out thousands of fraudulent emails supposedly from legitimate companies or financial institutions. Their goal is to trick recipients into clicking on links or opening attachments that take them to fake websites where they are encouraged to share sensitive personal information. This post discusses sophisticated phishing scams that target employees as well as the importance of training employees on how to spot phishing emails and what to do when they receive them.

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