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Vital Networking Strategies for the Small Business Owner
Making the right connections at the right time is crucial for professional success across the board, but in few areas does it carry the same "make or break" weight that it has for small business owners. Working out strong networking strategies really can mean the difference in the success of your venture.
Using LinkedIn to Launch A Small Business
Using LinkedIn can be an effective and inexpensive way to market your new business online. With more than 225 million users as of June 2013, LinkedIn differs from other social media sites such as Facebook and Pinterest in that it is positioned as a networking site for business people and professionals. This makes it a particularly useful tool for business to business (B2B) organizations.
Benefits of Certification for Minority-Owned Businesses
The benefits of certification as a woman or minority owned business can make a huge difference in the success of a new enterprise. In the United States, government agencies reserve some contracts for companies that are owned by members of a racial or ethnic minority, women, the disabled, or that operate in economically disadvantaged areas. Similarly, many private sector businesses offer preferred status to vendors owned by members of disadvantaged groups.
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