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Using LinkedIn to Launch A Small Business
Using LinkedIn can be an effective and inexpensive way to market your new business online. With more than 225 million users as of June 2013, LinkedIn differs from other social media sites such as Facebook and Pinterest in that it is positioned as a networking site for business people and professionals. This makes it a particularly useful tool for business to business (B2B) organizations.
Benefits of Certification for Minority-Owned Businesses
The benefits of certification as a woman or minority owned business can make a huge difference in the success of a new enterprise. In the United States, government agencies reserve some contracts for companies that are owned by members of a racial or ethnic minority, women, the disabled, or that operate in economically disadvantaged areas. Similarly, many private sector businesses offer preferred status to vendors owned by members of disadvantaged groups.
A Guide to the Certification Process for Minority-Owned Business
There are many benefits to becoming certified as a minority-owned business, including the marketing value and the opportunity to qualify for the disadvantaged business enterprise (DBE) program through the U.S. Environmental Protection Agency (EPA). However, for a business to become eligible for these benefits, they must first complete the EPA minority business enterprise (MBE) certification process.
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